A CASE STUDY

4 PATIENT CARE

POSTAL - INTEGRATED DIRECT MAIL TOOL

New approach to UI for an integrated marketing tool. Allowing users to customize postcards and eventually additional marketing products.

As part of 4 Patient Care's site updates, the team decided they needed a fresh look and redesign of functionality to relaunch a more robust user-centric version of the direct mail campaign(s) interactive tool. I worked with the new name of the project; creating a logo, identifying and researching "Best in Class" examples of flow structure, with my greater plan to build out an infrastructure capable of housing 4PC's additional (marketing tool) digital products.

I combined the basic flow and structure of MailChimp with influences from other best practiced interface designs. With the team, I decided to offer limited color choices and fonts, while adding enhanced functionality for users and creating a true self-service product and process, that was a major improvement over the formerly clunky process.

4PC lit up when they saw some of the preliminary design mocks exclaiming, "This is a true game-changer."

FORMER DESIGN

4PC-Old-Postal-Page1.jpg
4PC-Old-Postal-Page2.jpg

COMPS

1-Postal-SignUp-Page.png
2A-Postal-SignUp-Page-Modal.png
2B-Postal-SignUp-Page-Return Modal.png
3C-Create-Pick a Template-Selected.png
4A-Create-Add Content-Colors-Front.png
4B-Create-Add Content-Colors-Back.png
4C-Create-Add Content-Colors-Back-Change
7B-Create-Add Content-Copy-Front-Edit.pn
7D-Create-Add Content-Copy-Back-ColorPic
8B-Create-Add Content-Tooltip.png
9A-Create-Add Content-Order Review-Singl
11B-Create-Campaigns Screen-Duplicate.pn
11C-Create-Campaigns Screen-Edit.png
13-Create-Help Screen.png

PROTOTYPE

PP-1.gif
PP-2.gif
PP-3.gif